For Immediate Release

Dec. 18, 2009 – Planning a vacation can be stressful. From mapping out the trip and all of the stops along the way, to planning out all of the activities, packing the suitcases, loading the car and getting everyone there with everything they need is a lot of work! Sometimes, preparing for a vacation deserves its own vacation.

Currituck Country Department of Travel and Tourism doesn’t think it should be this way. Their new Web site redesign focuses on  putting everything at the visitor’s fingertips. The only hard thing is figuring out what to do!

The most prominent new feature of the site is the easy drop-down menu that prompts visitors “Find What You Need.” Here, people can easily find places to eat, shop, stay and even get information on beach accesses, lifeguard stations and renting beach equipment. Once someone finds what they need, an interactive Google map pops up with a list of all locations matching this criteria. Here, coupons are provided to certain stores, and site visitors have the ability to add things to their beach bag to keep everything they are interested in one place.

Also, Currituck Country wants its visitors to not only enjoy their stay and make everything easy for them while visiting, but it also wants to attract new visitors by simple word of mouth. Tourists who have enjoyed this location, or people who want to drop subtle hints to their family or organization’s vacation planner, can now send an E-Card with a beautiful image of the Outer Banks. Stunning beach views and iconic wild horses are among the selections site visitors can choose and send to their friends from the Web site.

“Through effective social media marketing, pay-per-click advertising, search engine optimization and e-mail marketing strategies, we have kept Currituck Country popular across the Web as an excellent vacation destination,” said Steve Van Leeuwen, president of Ciniva Systems. “We have enjoyed working with them the past five years and we have great things in store for 2010.”

Currituck County was recently awarded the first-place platinum awards at the annual conference of the Destination Marketing Association of North Carolina. Being awarded the Best Destination Marketing Initiative has set this destination apart from other large city destinations in the state, and can attribute the efforts of Ciniva Systems to this award.

About Currituck County
Currituck is one of the fastest growing counties in North Carolina. Beautiful, sandy beaches, a family-friendly atmosphere and beautiful scenery are only a few of the many characteristics that makes the Outer Banks a popular vacation destination among travelers from the Mid-Atlantic and East Coast, as well as travelers from all over the country. The tourism website can be reached at www.visitcurrituck.com.

About Simple Tourism
Simple Tourism, a division of CINIVA Systems, provides marketing solutions for the travel and tourism industry. Specializing in Web design, search engine optimization and social media marketing, Simple Tourism helps put destinations on the map.

Press Contact:
Jessica Swink
Jessica@ciniva.com
757-499-1990